BREAKING BORDERS

How Truebrowns Went Global with Their Ethnic Wear

Meet Truebrowns

Founded in 2016, Truebrowns brought something fresh to Indian ethnic wear - comfortable, size-inclusive designs that blend tradition with modern style. By 2021, they noticed something interesting: women from the USA to Australia were falling in love with their designs. The only problem? They weren’t quite ready for this international attention.

The Challenge

When Truebrowns reached out to us, the numbers told a clear story:
  • Their international sales were crawling at less than 5% through their Indian website
  • They were spending a fortune on ads (think $3000 CPMs!) without hitting the right audience
  • Most worrying? Zero repeat customers. Not a single one.

Our Game Plan

First up: The Website Makeover We didn’t just give their website a fresh coat of paint. We rebuilt it from the ground up:
  • Made it lightning-fast and mobile-friendly
  • Created a shopping experience that matched their premium brand
  • Designed product pages that let their craftsmanship shine
Then: The Marketing Magic We played it smart, taking a step-by-step approach:
  • Started with storytelling on Facebook and Instagram, introducing Label Gulabik’s unique aesthetic to fashion-forward audiences
  • Once we had people hooked, we rolled out targeted campaigns to convert window shoppers into buyers
  • Made every photo count - we knew how to squeeze maximum impact from their existing visuals
The Smart Scale-Up Instead of burning through budgets, we watched the numbers like hawks:
  • Tested different audiences and tweaked our approach based on real data
  • Gradually increased spending only when we knew what worked
  • Kept our eyes on profitability at every step

The Impact

In just three months, we helped Label Gulabik achieve what seemed impossible:
  • Our campaigns delivered 10x return on ad spend within three months
  • Went from zero to consistent sales with an average order value of ₹12,000 (not bad for a brand new to e-commerce!)
  • Turned every marketing rupee into 5 rupees in sales
  • Built momentum that kept growing month after month

The Bigger Picture

This wasn’t just about numbers - it was about proving that great products combined with smart digital strategy can work wonders. We helped Label Gulabik find their digital voice and connect with customers who now can’t get enough of their designs.

From struggling to sell online to consistently shipping out orders worth ₹12,000+ - that’s the kind of transformation we live for at Yellodrive.