FROM SHOES TO STYLE
The Sandbyshirin Success Story
Meet Sandbyshirin
When a successful footwear designer decides to venture into clothing, you know it’s going to be interesting. That’s exactly what happened with Shirin. Already known for her luxury footwear, she set out to create Sandbyshirin - a premium clothing line that would speak to fashion-forward women. But launching a new fashion brand? That’s like trying to make a splash in an ocean.
The Challenge
Starting from scratch in luxury fashion isn’t for the faint-hearted. Here’s what we were up against:
- Building a brand in a market where everyone claims to be ‘premium’
- Creating a website experience that matched luxury expectations
- Turning Shirin’s shoe success into clothing credibility
- And the biggest challenge? Getting those first sales with limited resources
Our Game Plan
Making Premium Feel Personal
We knew we had a secret weapon - Shirin herself. So we:- Put her front and centre in our storytelling
- Tapped into her existing footwear followers (they already loved her style!)
- Created ads that felt more like fashion editorials than sales pitches
The Website Experience
A premium brand needs a premium home online:- Built a website that felt like walking into a luxury boutique
- Made sure everything from browsing to checkout felt sophisticated yet simple
- Optimised for mobile (because even luxury shoppers love their phones)
Smart Scaling
Instead of going all out, we played it smart:- Started with brand awareness, letting people fall in love with Sandbyshirin’s story
- Gradually moved to sales-focused campaigns once we had their attention
- Used data to figure out exactly what resonated with luxury shoppers
- Brought window shoppers back with targeted reminders of what they’d missed
The Impact
In just five months, we helped Sandbyshirin make its mark:
- Achieved 7x return on ad spend (not bad for a brand-new luxury label!)
- Built a loyal customer base who saw Sandbyshirin as more than just clothes
- Turned every marketing rupee into 5 rupees in sales
- Successfully transferred Shirin’s footwear credibility to her clothing line
The Bigger Picture
This wasn’t just about launching another fashion brand - it was about helping an established designer expand her creative vision. By leading with Shirin’s story and reputation while maintaining premium positioning, we proved that you can build a luxury brand without losing authenticity.
The key? Understanding that in luxury fashion, every detail matters - from the way we shot campaign images to how smooth the checkout process felt. We weren’t just selling clothes; we were creating an experience worthy of Shirin’s vision.
The key? Understanding that in luxury fashion, every detail matters - from the way we shot campaign images to how smooth the checkout process felt. We weren’t just selling clothes; we were creating an experience worthy of Shirin’s vision.
